Written and directed by MEF Executive Director Sut Jhally, The Codes of Gender applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape, showing how one of American popular culture's most influential forms communicates normative ideas about masculinity and femininity.
In striking visual detail, The Codes of Ge...
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Written and directed by MEF Executive Director Sut Jhally, The Codes of Gender applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape, showing how one of American popular culture's most influential forms communicates normative ideas about masculinity and femininity.
In striking visual detail, The Codes of Gender explores Goffman's central claim that gender ideals are the result of ritualized cultural performance, uncovering a remarkable pattern of masculine and feminine displays and poses.
It looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of objectification and beauty, to provide a clear-eyed view of the two-tiered terrain of identity and power relations.
性别密码的短评 · · · · · · ( 全部 13 条 )
0 有用 牛肉粉.cpp 看过 2013-09-27 12:00:20
终于看过一个小于十人看过的片子了当然要装逼打五星╮(╯_╰)╭
0 有用 Haha 看过 2022-10-02 13:57:42 美国
一直觉得Guess的logo很丑，性别观原来也很丑。
0 有用 Lecia 看过 2013-06-21 09:06:19
社会学上教授放给我们看的。主要讲广告中女性被固定地以submissive, dependent & powerless的形象呈现。有些地方略极端了些，而且比较片面，但提到的几个点和各种对比都是以前没有真正意识到过。
0 有用 。格〝桑梅 看过 2014-12-02 13:29:52
我倒是觉得挺不错的一部片，他想表达的是广告把男人跟女人都有固定的stereotyped，我们定义男人女人都是看表面的，或许是身体显示，但是有些是变性的、双性的等等，所以用gender，而不是用sex。女人不是一定要如菟丝子那样依附男人才叫女人，男人也不一定是强壮才是男人等等——但是现在直接叫女汉纸了
1 有用 酒兒 看过 2015-11-30 19:16:49
看到“传统的”3P的时候全班都笑了。