This might just do nobody any good. At the end of this discourse a few people may accuse this reporter of fouling his own comfortable nest, and your organization may be accused of having given hospitality to heretical and even dangerous thought.
But the elaborate of Network, Advertising Agency and Sponsors will not be shaken or altered. It is my desire, if not my duty, to try to talk to your journeymen with some candor about what is happening to radio and television. If what I have to say is responsible, then I alone is responsible for the saying of it.
Our history will be what we make of it. And if there are any historians about fifty or one hundred years from now, and there should be preserved the Kinescopes for one week of all three Networks, they will there find record of black and white, or color, evidence of decadence…escapism, and insulation from the reality of the world in which we live. We are currently wealthy, fat, comfortable and complacent. We have build in allergy to unpleasant and disturbing information. Our mass media reflect this. But unless we get up off our flat surpluses and recognize that television in the main is being used to distract, delude, amuse and insulate us, then television and those who finance it, those who look at it and those who work at it, may see a totally different picture too late.
I began by saying our history will be what we make it. If we go on as we are, then history will take its revenge and retribution will not limp in catching up with us.
Just once in a while, let us exalt the importance of idea and information. Let us dream to the extent of saying that on a given Sunday night, the time normally occupied by Ed Sullivan is given over to a clinical survey on the state of American education, and a week or two later, the time normally used by Steve Allen is devoted to a thoroughly study of American policy on the Middle East. Would the corporate image of their respective sponsors be damaged? Would the stockholders rise up in their wrath and complain? Would anything happen other than a few million people would have received a little illumination on subjects that may well determine the future of this country and therefore the future of the corporations.
To those who say people wouldn’t look, they wouldn’t be interested, they are too complacent, indifferent and insulated, and I can only reply— there is, in one reporter’s opinion, considerable evidence against that contention. But even if they are right, what have they got to lose? Because if they are right, and this instrument is good for nothing but entertain, amuse and insulate, then the tube is flickering now and we will soon see that the whole struggle is lost
This instrument can teach and it can illuminate and even inspire. But it can do so only to the extent that humans are determined to use it towards those ends. Otherwise it is merely wires and lights in a box.
从剧本上扒下来的,写得太好了
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