Life is a vitalist concept, whereas choosing life is based on consumerism, capitalism and commodity fetishism, is sterilisation of sphere of life. Heroin is a form of escapism. Modernity is what they find intolerable,dissatisfying. Modernity offers u strategy to be able to deny or to forget death is there, and tries to delude oneself if you "choose ur life", it will be more meaningful (prevention of mini death). Return to metaphysics thru heroin. It's like Shameless, and they experience intense life.