He changed our lives.
Steve Jobs had a vision.
Like the world lost a John Lennon.
He demanded perfection.
He could rip into people,
be tough to work for.
And led a technological revolution.
The personal computer.
A light bulb goes off
and he says, wow, I can put computers on every desktop.
When they first came out, people were like, oh, my god,
they're so sleek, they are so sexy.
It was new and small.
I had to have it.
I have an iPhone, which is an extension of me
and I love using it.
I was able to read text messages and send them.
People didn't know
they wanted it or needed it
and turns out they did.
It's kind of like, well,
we're gonna make a portable music player.
I need that.
We're going to make a phone,
I need that!
We're going to make a toaster.
I need that!
- I'm Adam Savage - And I'm Jamie Hyneman.
We are at the Computer History Museum
in Mountain View, California.
You don't have to be a tech geek
to appreciate the shrine to the technology age.
This is the perfect place to
remember one of its founding gurus.
Because it would look a whole lot different around here
if Steve Jobs hadn't been around.
We're going to look at Steve Jobs' legacy
both in terms of things and ideas.
Ideas that will spur innovation
far into the future.
And his big idea?
Right from the very beginning,
was to change everything!
Do you have to be
a difficult person,
a tough person to be a genius?
I don't know the answer to that.
He was very dictatorial.
He was very tough.
He had a very clear sense
of his own guts, his own instinct.
He was abrasive.
He was brash.
He thought he knew everything.
But the product he created were not elitist
even though they were super cool.
All around the world people love these products.
What did Frank Perdue say: "It takes a tough band to make a tender bird."
原句为"It takes a tough man to make a tender chicken"
Say what you want,
but Steve Jobs was "The Guy"
who envisioned a computer on every desk,
an earbud in every ear,
and a device that would take multitasking
to a whole new level.
He didn't just envision.
He made it happen!
And we are calling it, iPhone.
He was about humanizing technology
in a way that made it extraordinarily easy
and it was an absolutely joy and pleasure to use.
His gut instinct was his genius.
And it's absolutely unteachable.
It's rare when someone can affect your life
Fall out boy 和 Black cards 乐队音乐人
in such a personal way
and you don't know them at all.
Genius is not about making complicated things.
It's about making complicated things very simple.
Making things simple and beautiful,
that was the genius of Steve Jobs from the very start.
He was born in 1955 to a pair of
unmarried graduate students,
intellectuals who put him up for adoption.
He grew up with a loving,
working-class couple in California's Silicon Valley.
Just like Harry Potter, Steve Jobs realized
that he was a wizard,
even though he was being raised by Muggles.
He was a hybrid,
one part geek and one part hippy.
It was the 60s.
When he was a teenager
He met a fellow techy,
named Steve Wozniak.
They wild away the hours tinkering
with electronics in the Jobs' house.
I grew up in Palo Alto,
not too far from where Steve Wozniak
and Steve Jobs hung out.
There's so many inventers in the Bay Area
who start off in their mom's garage.
In 1972, Jobs headed to Oregon
where he attended a small liberal arts college.
Turned on, tuned in and dropped out.
He listened to the Beatles, and Bob Dylan,
took LSD and went to India.
When he returned to Silicon Valley in 1975
it was the dawn of the computer age
and Steve Jobs had a vision.
He ultimately hits upon this idea
that computer technology can be the source of transcendence,
that it can transform our lives,
that it can help us live on a different plane, a different dimension.
But in the here and now in the mid 1970s
computers were prehistoric and enormous.
Back in the '60s and '70s,
think of what the computer looked like.
They were the size of an office.
Only the millitary and large banks
could own one of these things.
The very first Steve Jobs' computer
was acturally the brain child of his friend, Steve Wozniak.
Wozniak did the wiring
and Jobs did the dreaming
and be hold, the Apple 1.
No power supply.
No casing, just a beginning.
Jobs and Waz unveiled the prototype
to their fellow tech geeks
at the Home Brew Computer Club in 1976.
Everybody kind of huddled over in a group
and you can go over there and talk about
building a 6502.
In the first meeting where I saw Steve Jobs,
he was rushing around madly,
trying to listen in on every one of those conversations
that was going on simultaneously.
He had a real intensity to his demeanor.
Jobs' imagined a machine for the people.
And he said he was the man to make it happen.
The two Steves found an investor
and formed Apple Computer Inc.
The name apple, the friendly shape,
the friendly advertising we did,
Steve was a genius at marketing.
It helped bring this whole category
of device to the world.
Apple 1, morphed into Apple 2
which went further.
It was faster and had text display,
color graphics and its own plastic casing.
It was the first personal computer
that a human being, a normal human being,
a nontechnically human being could use.
I think Steve Jobs knew that
he was on to something big, real big.
But the revolution was about
to be sparked on the tail of something quite small.
Jobs' stumbled on the technology
in 1979 while touring Xerox.
Their Alto computer has a mouse
that let users interact with images.
On the screen in that one little object,
he sees the future.
I can remember how computers were a bunch of codes.
You turn it on and
you had to type a word or a set of code
letters or numbers, whatever,
and then that would lead to something else.
It was like, you know,
am I going to get the right code for
the mystic in the box
to give me what I want?
The mouse -- it was so simple.
Jobs' didn't invent it, he reinvented it.
"改造 让东西更好用" 这一宗旨
Reinventing, making stuff better
would become his career-long M.O.
Meanwhile, Apple 2 sales are robust.
The company goes public in 1980
and Steve Jobs is suddenly worth $200 million.
This hadn't happened before,
for a 25 year old, to be worth
hundreds of millions of dollars
when he was still young.
He was dashingly good looking.
He was this new symbol of entrepreneurship.
Apple continues developing the mouse.
Their first computer, the feature one,
the Lisa, released in 1983,
is a flop.
Turns out people don't want to 10 grand for a PC.
But Jobs' learns from his failure
and Lisa gives birth to the Macintosh.
He was looking for something
to put his mark on.
And he seized on this little Mac
and Steve got the vision
that we were going to sell a million of these.
Instead of calling the monitor a monitor,
we called it a desktop, not a screen.
A desktop, why?
Everybody knows what a desktop is.
Little icons on the Macintosh
would represent a page.
Everybody knows what a paint bucket does.
The one that looks like an eraser,
click on it and it will be erasing,
all these things that kind of remove the technology.
The development of the Mac is
surrounded by corporate intrigue.
Yes, Jobs is brilliant but he's also notoriously difficult.
The board wants more of a grown-up
to keep their young visionary in check.
They were not going to trust
their investment to a hippy like Steve Jobs.
So from early on,
the money men brought in older,
experienced executives to run
the business of Apple computer.
Jobs himself recruits John Scully,
former president of PePsiCo to become the new CEO.
They get along well, at first.
But Scully wants to market the Mac
to corporate America taking on IBM
while Jobs' sees the Mac
as a consumer product
and believes it will define apple's future.
He works his A-team maniacally.
And he tells people that they are pirates
the rest of Apple was the navi,
and they literally fly the pirate flag.
He could rip into people and
be tough to work for.
But he was so charismatic,
and people at Apple put up with this
incredibly demanding culture.
Because they knew working for him
was a once-in-a-lifetime opportunity.
Steve was perfectly content to continue the work
100-hour weeks to get this done.
But his team could not.
There was a lot of friction,
there was a lot of tension.
And there was inside Apple
a feeling that Steve was not ready
to manage a division
or to be a high-ranking official inside the company.
When the Mac is released in early 1984,
sales are underwhelming.
Ssteve Jobs hits the wall, hard.
And the Macintosh is a flop.
And his stock within Apple is diminished
because he's focused on creating this new machine
that has failed.
Eventually, things get better for the Mac,
but they get a whole lot worse
between Jobs and Scully.
By early 1985, the two aren't even talking.
I got them together to try to resolve the issue.
At that meeting Steve got very emotional,
he actually started crying and
I started to look at Scully,
sort of steel eyes that he saw weakness in Steve
that he probably would use against him.
And I believe he went to the board and said,
this guy is unstable
and so we need to take action here.
Sooner or later, titans are going to clash.
Something's got to give,
and what gave was Steve Jobs.
Out the window he went.
The visionary pirate is being forced
to walk the plank off his own ship.
It was about two in the morning
and I got a phone call.
And Steve was sobbing on the other end of the phone, very upset.
他说 "天啊 我快要崩溃了"
And Steve said, "oh my god, I've been pushed to the sidelines."
But failure only strengthened Steve Jobs's drive.
His next re-invention would be a big one--
Words that get thrown around a lot
when you're talking about Steve Jobs.
He was also at heart a storyteller.
He intuitively understood that
people create personal bonds with things
when they know their stories.
When he got bounced from Apple
it took him a few years to find a new one to tell.
This time, instead of telling
the story of computers, his new team
used computers to tell the story of some toys.
It turned out pretty well.
His best story yet.
November 22, 1995,
audiences across America are
lining up for a ground-breaking movie
that will change the film industry forever.
It would just knock your socks off.
Never seen it an animated move like
this computer-generated movie.
The story was incredibly moving.
The world is dazzled by the very first release
from a small unconventional film studio called "Pixar",
with Steve Jobs at the helm.
You just got sucked in to the beauty
and the sort of retina explodes.
For the first time, computer characters
如此有血有肉 活泼可爱 栩栩如生
are warm, cuddly, relatable.
These were animated characters
but they seemed like
they belonged in our family or
that we'd have them in our house.
It's the big comeback
Steve Jobs has been waiting for.
But it has taken Jobs and Pixar
nearly ten years to get this far.
And it almost didn't happen at all.
After he got the boot in 1985,
he sold all of his Apple shares but one.
He had millions of dollars
burning a hole in his pocket.
Anyone but Jobs might have retired.
He went through a real period of personal crisis.
And there's a period of time,
it's hard to imagine today,
when he was more or less a laughing stock of Silicon Valley.
I said, Steve,
keep your vision intact
and you'll be fine.
You just keep going the way you are.
At the time, Steve's obsession
was to build the best possible new computer, NeXT.
What impact will the computer have on the computer industry?
We think more in terms of
what impact is this computer going to have on the people
that use it.
Scouting for the most advanced graphics,
he ran across Pixar.
When it comes to Pixar,
Steve Jobs was really an accidental visionary.
He bought the company,
expecting it to be another computer company
like Apple, like NeXT.
And Steve Jobs was also really not that
interested at the time in computer animation.
And as it turned out he saw
what John Lasseter and the gang
were doing and he liked it.
Pixar was a computer before it was a company,
developed under the direction of
George Lucas to enhance special effects
for movies like Star Wars.
But both Pixar's inventers and
Steve Jobs believed the technology can do much more.
At first people said, digital animation, impossible.
Too much computer time.
It would be too expensive to bring it to market.
But Jobs and his team stick to their vision.
In 1991, Pixar gets its break.
Signing a deal with Disney to
produce three full-length computer-animated films.
I love the "Toy Story" series.
I just do.
"Toy Story" is followed by
one hit after another.
We were all proved wrong,
yet again, by Steve Jobs.
He had it figured out
that this was going to be a big thing.
And he was going to help make it a big thing.
I don't just love The Incredibles,
I love Pixar.
I love what they're about,
what they do and what they stand for.
The product they put out.
The product respects the audience.
It's bigger than Steve Jobs could have imagined.
Disney buys Pixar for $7.4 billion.
This mouse proves to be more
lucrative for Jobs than this one.
Pixar with millions and the payout was billions.
That's really all you need to know.
Perhaps Jobs greatest contribution to Pixar
was recognizing its hidden potential
and standing by his investment,
something he would do again and again
after his return to Apple in 1997,
after buying NeXT Technology.
He was somebody who saw technology, which was faceless,
是冰冷的 是机械的 但他能洞悉
cold, mechanical, and saw in it,
the promise of a world that is warm,
that reaches out, that touches people
because that's what the computer revolution is all about.
Jobs' sequel takes him from play things to play lists
and the world becomes his theater.
What's on your playlist?
Uh, you know, definite, techno, the usual.
Before Steve Jobs
did the word play list exist?
When I was a radio DJ we used play lists.
All right ,never mind.
He did gave us an entirely new way to listen to music.
He didn't invent the MP3 player.
He just saw possibilities in it
that others had overlooked.
He made it simple, sturdy and sexy.
Look at this thing.
And he didn't just change the way we listen to music
he changed the entire music business.
He changed...well everything.
Steve Jobs came of age in the heyday of rock n' roll
and he was a music junky.
He was a fanatic about Bob Dylan and the Beatles.
And I think that love for music really shaped
some of his interests as he returned to CEO of Apple
and thought about he could revitalize the company.
As Jobs' begins his second tour at Apple in the late '90s,
he fuses his two lifelong passions
music and computers to created a revolutionary new gadget.
This amazing little device holds 1,000 songs.
It fits right in my pocket.
In October of 2001, Apple launches the iPod,
the rock star of all music players.
This thing was not just a music player.
It was a sculpture.
It was something that
you wanted to touch it and interact with it.
The latest fruit of the apple tree
immediately becomes an object of lust.
You didn't know you wanted it
until you saw it in your friends' hand
and all of a sudden you realize how great it was.
It's so convenient to have all of your music in your pocket.
It was great.
Like the coolest thing, I don't Know,
to hit my pocket in a while.
There's no buttons, really.
You --you know it was like a touch and
something miraculous happen. You scroll.
I feel like Steve Jobs should have a gang sign.
Like this is gang sign.
The headphones became a style icon.
You would wear them on the street
and you're immediately an Apple person.
And you wear them on the subway,
you're immediately little bit cooler than everybody else at first,
cause you're a Apple person.
The once communal medium of music is transformed into
an almost exclusively private experience.
I grew up in the '50s.
I was a member of the juke box generation.
This is my juke box. Thanks to Steve.
But the iPod come upons a growing problem.
Fans turn to a illegal file sharing websites like Napster
where they can download songs for free.
And that spells trouble.
Not only for the music industry
but for the artist who want exposure
while protecting their livelihood.
There was someone saying ,look,
by downloading music for free we're doing you a favor.
These people are knowing about you.
And that's the most ridiculous thing
I ever heard in my life.
Everyone's scrambling and
trying to figuring out what do we do.
Do we sue everybody?
Do we sue the 14-year-old kid
on his mom's computer stealing your music?
Music travels by word of mouth and word of heart,
and it's impossible to hold it back.
When you have people making millions
and millions of dollars off of something
that is your livelihood and you're getting nothing
out of it that's just unfair.
What the music industry needs is a touch of genius.
There almost needed to be an outside perspective
that could come in and shake things up.
The business would become to so stagnant.
Fall out boy 和 Black cards 乐队音乐人
It really needed to jump forward like light years.
Jobs not only finds a way
to level the playing field,
he establishes ground rules for a whole new game.
He said, I want all of you
to sell all of your songs for the same price,
and they said, what?
We can't do that.
Some songs are worth more than others.
He said, it gets too complicated.
They have to worth $1 each.
Finally, half dozen record companies,
he basicly got them all to agree,
never been done before in the history of the world, but he did it.
The iTunes music store is what we gonna call this.
In april of 2003, Apple launches the iTunes store,
an intuitive online mecca for music.
The landscape of the music industry
just completely changed and was stable again.
It was like, you knew that there
was a source of revenue from the
sharing of your music all of the sudden.
That was beautiful. That was great for us.
No longer required to buy full albums,
fans cherry-pick their favorite song,
create play list and start to shuffle.
Suddenly you're just discovering these jams you'll finding new songs
and I really believe that this generation
that grew up in the age of play lists,
that grew up in the age of shuffle
has broader tastes of music because of it.
While apple is flying high on the success of iTunes,
the Rhythm of Jobs' own life is interrupted.
In July of 2004,
he under goes Surgery to remove a malignant tumor in his pancreas.
If anything, I think it helped to accelerate his timetable,
realizing he had a finite number of days on the earth.
Jobs pushes forward
adding the mini, shuffle,
and nano to his iPod empire.
From the time it launched, every generation just got kind of smaller,
更苗条 更性感 更细腻 更小巧
slimmer, sexier, slicker, tinier.
The incredible shrinking iPod
earned Apple a parody on "Saturday night live".
Okay, wait a minute.
Steve Jobs, I don't even think you really holding anything.
I am, iPod Invsi
Perfect stocking stuffer and it holds 8 million songs.
The iPod would soon hold TV shows,
music video, even feature films,
all downloadable on iTunes globally.
Whether it was in Asia, Australia,
they were able to interact with music
almost instantly as people could in the U.S.
The iPod is so popular,
even its commercials are capable of catapulting careers.
一 二 三 四
One, two, three, four,
tell me that you love me more.
You look at an artist like Feist
and her song "One, two, three, four"
I mean this is the song that...
it had cracked the very very bottom part of the billboard chart.
But it started running in apple commercials
and literally like the next week,
boom, it's at like number 20.
Boom, number ten.
Harry Schum, the star of the hit TV serious "Glee."
But you might not recognize him here,
in apple's dancing silhouette commercial.
I always heard that Steve Jobs has to prove it.
He's particular and he wants thing simple and
I think that's what shaped the form of silhouettes.
A person dancing, maybe doing extraordinary moves,
but in silhouette.
So it made you feel that,
我也可以这样 手持iPod 尽享乐趣
hey, I could be one of those people holding those iPods having fun
and I just thought it was so genius.
But not everybody is a fan of Apple's growing influence
on the music world.
iTunes almost single-handedly
wipes out traditional music stores.
Tower Records declares bankruptcy.
The national music chains.
Then plus there has been some holdouts to iTunes.
I can understand their point.
Why is my song worth the same as some,
you know, Bavarian folk tune.
Right? It's not. I mean, this is pop music.
I'm Kid Rock.
But the music industry is no match for Steve Jobs.
Now defining itself as more than any single product,
Apple drops the word "Computer" from its official corporate name.
You just look at your apple product
a little bit more than you would look at something else.
You don't sit there with you remote control at home and
just like ogle it and sort of just mentally feel it up.
But you do with apple products
and you did with the iPod.
Steve Jobs and Apple become the global ambassador of cool.
President Obama gives one,
preloaded with all the music that he loves,
to Queen Elizabeth.
And a blank iPod is nothing compared to a loaded iPod.
Music defines our lives and
Steve made it highly portable and easy to access.
That's a pretty big gift.
But for Jobs, just a stocking stuffer compared to the gifts to come.
Look at how lovely these things are.
I mean, even when they're off
they're beautiful to hold.
In their design,
Jobs' went for simplicity above all else.
If he had a mantra it could have just been "Simple."
It seems like his unspoken rule was one button or less,
even going all the way back to the first mouse on the first Mac.
And the most iconic of them all
is probably the one button right here.
And that device, big screen,
little button, nothing else,
blew up, yet, another entire industry,
maybe even more than the iPod affected the music business.
Every once in a while a revolutionary product comes along
that changes everything.
On January 9th, 2007,
the bomb dropped.
The iPhone came on the marketplace it totally blew the market away.
You could do anything you wanted on it.
Steve Jobs introduces what
many consider to be his most revolutionary product.
An iPod, a phone,
and an internet communicate.
This is one device!
And we are calling it, iPhone.
The revolution really began with the iPhone.
It took this idea that had been in the air,
i.e. someday you'll have your computer in your pocket
and turned it into a reality.
What we want to do is make a leap-frog product
that's way smarter than any mobile device
has ever been and super easy to use.
It was so powerful.
It had more computer power than
all of NASA in 1969
when they put two men on the moon!
Imagine, having the entire computer power of NASA
right in your hand.
Even the famously immodest Jobs
can't predict how transformative
his new piece of techno wizardry will be.
I think the iPhone may really change the whole phone industry.
The iPhone, in some sense, also changed the world.
It changed everything.
This is about blogging protests in realtime.
This is about getting news about your grandmother in realtime.
It's about seeing people you haven't seen
in years through a device that you're holding on to.
And that's what's powerful about having something so connected
in such a really meaningful way at all times.
Jobs micromanages every step of the iPhone's development,
rejecting several prototypes.
The thing you have to understand about Jobs is that
he was the world's greatest control freak.
He pushes his team to the edge and beyond.
Engineers come in and show him things
他会说 "不 我们不能这么做"
and he'll say, "No. We can't do that."
"It doesn't work." They'd say,
"Well, we haveing a little problems making this do this and--"
"Don't come back until it works right."
The iPhone is infused with simplicity and beauty.
The hallmarks of Jobs' design philosophy.
It's the perfect marriage of form and function.
It's beautiful, it's gorgeous,
and every time I look at it,
every time I feel it, I touch it,
it has enormous aesthetic reward.
And then it is enormously practical.
My kids can grab my iPhone and immediately know how to use it
and my kids are 3 and 2.
Perhaps the iPhone's biggest draw?
The touch screen.
It's the culmination of Jobs' life-long believe that the hand
is the most important human interface with the computer.
We're going to use the best pointing device in the world.
We're going to use a pointing device that we're all born with
and we've got ten of them. We're gonna use our fingers.
It works like magic.
Steve was always absolutely
incredibly interested in hands.
In fact, he would stand in meetings and sometimes be
sitting there looking at his hands.
The mouse is the beginning of
using the hand to interact with digital information.
So now it's down to a finger.
Jobs didn't invent the touchscreen but once again,
he recognizes an emerging technology as the future.
And brings it to the world.
First it's the mouse.
Second, was the click wheel.
And now we're going to bring multitouch to the market.
The iPhone also introduces the world to Apps,
software that can be designed for every niche of life
and launched with the touch of a finger.
Yup, there's an app for that.
People want to use applications.
It enriches our lives.
It expands our capabilities.
We can reach out and do more things.
As with the music industry,
Jobs' skill is a relentless negotiator forces wireless companies
to adopt an entirely new business model.
He insists on maintaining total control of the design,
manufacturing and marketing of the phone
and industry first.
Those that resist, eventually fall into line.
Can you imagine the confidence of this guy
to walk into these cell phone companies,
the biggest companies in telecommunications,
他说 从现在起 按我的方式经营
and he says so this is how you're going to start doing business now.
Can you imagine what it's like to be in that person's head?
This is what was amazing about Jobs.
He really had some swagger.
Demand for the iPhone goes global.
In just over a year, 10 million iPhones are sold,
inspiring a fanatic following
once reserved for rock stars and Hollywood celebrities.
We came here from Japan to get new iPhone.
I can't live without my iPhone,
which is, you know, sad but definitely true.
Each introduction with the new iPhone with Jobs and
his signature black turtleneck,
jeans and sneaker,
is a worldwide news event.
And it's real now, isn't?
Especially when people turn their Wi-Fi stuff off.
He generated the same kind of an excitement
that you would get from the Bruce Springsteen concerts.
He was in that groove
and understood who his audience was.
The iPhone only expands that audience.
For those with disabilities,
it's a miracle device.
*As I can't imagine love without you*
It allowed me to touch the various places on the actual phone
and it will give you feedback
to know where you were.
I was able to download books.
I was able to download music.
I was able to read text messages
and send them here.
Here's a text from my son Quami.
Dad, I didn't get to see you before you took off.
I hope you got some rest on the plane and
continue to get rest.
Your body deserves it. Love you.
So I just write him
您的信息是 我也爱你 :)
Your Message, I love you back, smiley.
It was exciting to know that
millions of blind people and deaf people
and those with physical disabilities
were able to do it instantly.
The massive power and unprecedented popularity of the iPhone
pushes Jobs from visionary
the man who seems to have a solution for almost everything
is increasingly haunted by his most personal challenge.
I now have the liver of a mid 20's person
who died in a car crash
and was generous enough to donate their organs.
And I wouldn't be here without such generosity.
So I'm vertical.
I'm back at Apple.
Loving every day of it.
It did inspire him.
It did motivate him to work more
and faster and create more things.
And in fact, his creative output
over the last five and six years is probably
his greatest his most prolific period.
Running out of time but not drive,
Jobs writes his next chapter
and it's a page-turner!
Okay, so we called Steve Jobs a guru a few times already.
Let's think about that.
People can definitely go overboard about their enthusiasm
for the man and his company.
And I admit, I'm partly guilty of that.
But that was also part of steve Jobs' grand plan.
Over the years,
he created this self-contained ecosystem where
your device was your portal into this universe,
like a badge of membership.
And the king of that universe was Joebs himself,
equal parts CEO and rock star.
The devices, the company, the man himself,
the corporate world has never seen anything like it.
And maybe never will again.
You are holding it like it's the Holy Grail.
To me, a brand is one simple thing.
And that is, trust.
Steve Jobs was Apple.
And Apple was Steve Jobs.
He trusted that he knew what we needed before we did.
They look so good you kind of want to lick them.
You know, on Wall Street they have focus groups where
they have people and they try to test out products and
you have to fill out a questionnaire afterwards.
史蒂夫·乔布斯说 切 骗人的把戏
Steve Jobs says, bah humbug.
All you have to do is to take a product and give it to a kid
and in two minutes,
you know whether it's a hit or a failure.
Steve's passion and joy about all things Apple
made him a consummate showman.
Look what happens.
And enabled him to sell, sell, sell.
This is where the world's going.
This is how tiny it is.
The cult of Apple was vine all of us.
He was about humanizing technology
in a way that made it extraordinarily easy,
intuitive and an absolute joy and pleasure to use.
And when you do that, as a brand,
you make people love you.
Because they feel that you as a brand get them.
And you really are creating something
to put them at the center of the experience.
Even the ads were designed to be iconic.
Hello, I'm a Mac.
Hello, I'm a PC.
Apple's plan was simple.
Leave PCs in the dust.
And if there was any doubt as to who that would happen,
even after the megasuccess of the iPod and the iPhone,
Jobs hit the trifecta
with his next paradigm shifter.
A truly magical and revolutionary product.
What this device does is extraordinary.
You can browse the web with it.
It's the best browsing experience you've ever had.
It's phenomenal to see a whole web page right in front of you.
No more worrying about operating systems.
Now, Apps do it all.
And all those other electronic devices you had?
The introduction of the rollout,
the acceptance of the iPad has been one of the fastest
of any consumer technology product in the history of mankind.
Steve Jobs had created an ecosystem,
one in which all things Apple were interdependent.
Once you enter the Apple world through one of its products
you were likely to move right in.
So the ecosystem of content,
应用程序 书 音乐 电影
of Apps, of books, of music, of movies,
游戏 iTunes 还有应用商店
of games, the itunes, the App Store,
the Mac Store.
There's so many things you can do with these devices.
For a time,
Apple became the planet's most valuable company.
Bigger than Microsoft and Intel combined.
Vindication for someone who was once
kicked out of his own company.
Steve Jobs was focused,
Some even say, mean.
He could not tolerate mediocrity.
He was intimidating at times.
He demanded a lot.
If he felt you were trying and you were not a bozo,
which was a big word of his,
he would give you a lot of time and attention.
Guys, we're done.
And how about all the Apple retail stores?
An irresistible haven
where people can touch and feel everything
and can even take a seat at the genius bar
to solve their problems.
In just over a decade,
there are more than 350 of these temples
to Apple across the world.
We're not just going to sell products.
We're going to help our customers and
we're going to help customers using Windows,
which is sort of inferior product,
move up to a Mac and
we'll show them how much better it is.
Under his competitive focus,
Apple continued to flourish.
But Steve Jobs was increasingly gaunt
and getting sicker.
But he remained firmly at the head of his company.
We got some really exciting stuff to share with you.
Before we do,
I just wanted to mention this.
New fear set in.
Could Apple be Apple without him?
Occasionally, the stock fell.
Proof positive that he and his company were one.
But Steve Jobs continued to plan for the future.
Your work is going to fill
a large part of your life
and the only way to be truly satisfied
is to do what you believe is great work.
And the only way to do great work is to love what you do.
If you haven't found it yet,
And don't settle.
As with all matters of the heart,
you'll know when you find it.
His revolution, now fully set in motion,
Jobs issues a challenge to the world.
Death is very likely the single-best invention of life.
It's life's change agent.
It clears out the old to make way for the new.
When Steve Jobs gave the commencement address at
Stanford University in 2005,
he had to have suspected the ride
was going to be over well before he would have liked.
In general, people diagnosed
with pancreatic cancer die within a year.
Steve Jobs lived with the disease for seven years.
In August of 2011,
too sick to continue his duties,
he stepped down from Apple.
And then, six weeks to the day,
Steve Jobs was gone.
And mourned across the globe.
*I'm underneath it all tonight.*
*Out my window there's a million lights.*
*Thousand hearts feeling just like me.*
*Man, it feels like heaven out here in the street.*
Steve Jobs, the man, is gone,
but what he left behind is so extraordinary.
Particularly in inspiring
every other potential Steve Jobs out there.
Camille Shukri was in the Stanford class addressed by Steve Jobs
and was planning to find a job in the corporate world.
But then, she heard that speech.
Your time is limited,
so don't waste it living someone else's life.
And everything changed.
I had been
volunteering for nonprofits, you know, since I was 18.
And I thought, what if I could put together
these three things I have.
Which is a business background,
a love for technology and this want to do good.
Camille took action.
Co-founding a nonprofit called "Empowering"
She says Steve Jobs inspired
her to carve her own path.
Stay hungry. Stay foolish.
to ask that how many people he deeply influenced directly or indirectly.
But it's certain that
the Steve Jobs ripple effect
will continue in some degree, forever.
He didn't invent the computer
or the portable music player or the smartphone.
But Steve Jobs sure transformed our thinking from
do I really need this?
To -- I can't live without it.
His absence will be felt and
we'll all benefit from his legacy.
I think the Steve Jobs we lost more than
just a friend and innovator.
We lost the person who was the engine,
the engine of this revolution
and a person who personified it.
He was the face.
500 years from now people will talk
about the introduction of personal computers
and all that came with them
and how it changed the world in every way.
And Steve was at the forefront of it.
He never really kind of went out there like he wanted fame,
he wanted money or anything like that.
He just wanted to make good products.
I think every time you hear
that little thing on your phone or your iPad,
you remember him.
He has inspired millions and millions of people.
They got a really good team at Apple,
but Steve, himself, that passion and energy,
that ability to rally the troops and
make it happen will never be replaced.
It's true. One person can really change the world.
And we just -- you just don't see that very often.
Somebody once said to follow the path others have laid before you
is a reasonable course of action.
And therefore, all human progress is made by unreasonable men.
Well, Steve Jobs was an unreasonable man.
Hopefully, our little journey into his life will inspire you
to go out and be unreasonable as well.
iYa 爱果临风 月月
As the man himself said
Stay hungry. Stay foolish.
And one more thing...