“Less, but better” is not just a design concept, it’s also about our behaviour. Less would be better everywhere.
1/ Good design is innovative
Design always comes about in connect with innovative technology. How can design be good if the technology is not on the same level?
2/ Good design makes a product useful
Good design optimises usefulness and ignores anything that doesn’t serve the purpose or works against it.
3/ Good design is aesthetic
Objects you use daily significantly shape your personal surroundings and your sense of well-being. Only something that is well-made can be beautiful.
4/ Good design makes a product understandable
It makes it easy to understand the structure of the product. Even more, it can make the product “talk”. Ideally, it explains itself best.
5/ Good design is unobtrusive
Product that serve a purpose have the characteristics of a tool. Their design should be neutral and leave room for the user’s self-expression.
6/ Good design is honest
Honest means not trying to a product look more innovative, powerful or more valuable than it really is.
7/ Good design is long-lasting
In contrast to fashionable design, it lasts many years even in our current throwaway society.
8/ Good design is thorough down to the last detail
Nothing should be arbitrary or left to chance. Thoroughness and precision are expressions of respect for the user.
9/ Good design is environmentally friendly
Design makes an important contribution to preserving the environment. It conserves resources and minimises physical and visual pollution.
10/ Back to simplicity, Back to purity
Good design is as little design as possible.